Last Saturday, I had the pleasure of covering an event for the organization I work for. It was remarkably organized and all of Washington’s elite were in attendance.
Now you may ask if the event was so well attended, what would be the benefit of social media? The great thing about social media, particularly twitter is that allows a conversation between people who may or may not know each other or have the opportunity to talk to each other at an event.
Here’s the best way to promote your event on social media:
Pre event: Be sure to create an event page on Facebook and invite every member of the group. Ask the event planners and other stakeholders to invite guests as well. Facebook has a new feature in which you can actually add a link to the where the tickets are being sold.
Be sure to ask guests to check in on Four Square. Four Square is a tool in which when used correctly can create a great buzz around your event.
Use a hashtag: By creating a hashtag it helps people follow the story and contribute to conversation by commenting on the event. The event I worked on had a great conversation going on about issues affecting Africa and the world economy. Former Presidents, Prime ministers, ambassadors, even Grammy Award winners were in attendance.
Promote the use of social media. Ask the audience to engage and if possible publicize for people to see. People like to feel as if they their experience is interactive.
Post Event: Make sure to post pictures on social media with captions of attendees. The quicker you do this, the quicker the buzz around the event will continue. The people who did attend will be anxious to see the pictures of themselves and their friends, as well as the other attendees and the people who were not able to attend will want to see pictures of people who did.
Storify: Make sure you storify it and share it with your audience, this is just another way to keep people talking and perhaps read some of the comments they may have missed from the event.