Branding, Social Media

How you tweet @Tessanne tells so much about you

Courtesy of rickey.org

@Tessanne has captured Jamaican’s hearts over the past few weeks with her musical renditions on The Voice. Many Jamaicans at home and abroad have rallied together to support her through social media.

Several companies have also jumped on the Tessanne train, sharing Jamaica’s sentiments of love and support.

However, when a brand or company’s social media manager gets so caught up in the competition and forgets who they are representing – where do you draw the line? Are companies or brands entitled to express a clear distaste for a particular contestant or song?

I understand the need for engagement,  but posting negative comments about other contestants is very unprofessional. Companies shouldn’t show dissatisfaction so intently that they risk alienating their core audience. Remember, you are managing not only reputation, you are representing Brand Jamaica.

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