Branding, PR, Social Media

How do You Do Social? Lauren O Lauren

Lauren Dunn: Social Media Darling, owner of blog & YouTube channel Lauren O Lauren.com

With over 5,000 subscribers on YouTube and 8,000 Facebook friends, Lauren has been able to build a loyal fan base with whom she interacts with daily. Lauren not yet thirty, has been working in the media industry since she was 17 years old. With the success of her televion show on Jamaica’s cable tv station Flow 100, Lauren has been able to continue her connection with her audience even after moving to the US with the help of social media. She’s charismatic, bold and fashion forward. What makes Lauren unique is her ability to not just do a fashion feature but encourage her viewers to read books like “Damn Good Advice” by George Lois and find their life’s purpose. She tweets her  random thoughts, world views and quirky ideas to her 6,200 twitter followers and she’s not afraid of being vulnerable, daring  and at times — downright funny.

Here’s Lauren’s take on her social media success:

“Social Media has not only helped my career but in a large respect is responsible for the continuation of it. I started out on television but because of social media I was able to reach a broader audience and maintain the ones I had reached on television. TV shows don’t run forever,so during off season or when I’m not filming I can still keep my fan base close and keep them thoroughly entertained.”

What advice would you give others on using  social media to build their careers?

“If you’re trying to make a name for yourself the best way to do that is by NOT trying to make a name for yourself. Just do what it is that you do and do it better than anyone else can, even if it means spending more time getting it done than others in your field or doing over and over again. Let your work speak for you before you know it your name will build on its own. Be different than mainstream, mainstream is great but it’s easy to fall in line. I don’t go out of my way to stand out but I have realized that regardless of what I do or say I do stand out, my views and opinions have never been inline with the general public and that has been my claim to fame. Being yourself and being able to stand your ground is very important there will be days when you are the only person in the world who believes in your dreams.”

Go check out Lauren’s blog . She showcases fashionistas every Tuesday. Follow her on twitter @LaurenoLauren and Instagram @LaurenoLauren. Send your Fashionable pictures to show@laurenolauren.com

Advertisements
Standard
Branding

My Top 10 Favourite Quotes about Social Media

Untitled design (1) Here are my personal top 10 Favourite Quotes about social media:

  1. “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.” ― Phillip Kotler
  2. “While paying attention to positive and negative feedback is very important, it is not enough. What also matters is acknowledging and responding to this feedback. This is how you nurture your relationship with your audience.” ― Cendrine MarrouatThe Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win
  3. “Marketing is no longer about the stuff that you make, but about the stories you tell.”  ― Seth Godin @SethGodin
  4. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”― Seth GodinGuerrilla Marketing for Home-Based Businesses @SethGodin
  5. “Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.” ― Jeremy GoldmanGoing Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
  6. “LinkedIn is for people you know.Facebook is for people you used to know. Twitter is for people you want to know.”  ―Unknown
  7. “Focus on how to be social, not on how to do social.” ―Jay Baer @JayBaer
  8. “Social media’s place in the marketing mix is to provide consistent, small provocations and conversations through content that lead to engagement and interactions. Skillfully done, that engagement ultimately results in consumer interest, and hopefully loyalty and meaningful activity (like a purchase).” ―Mark Schaefer @markwschaefer
  9. “Social media puts the “public” into PR and the “market” into marketing.” ―Chris Brogan @ChrisBrogan
  10. “Treat your social media reputation like your personal reputation.” ―Grant Cardone @GrantCardone

So there are my top ten quotes about social media. I want to hear from you! Please share with me your favourite quotes on social media as well by tweeting or leaving a comment.

Standard