Social Media

Pinterest: Affordable Valentine’s Day DIY Gifts

Here’s my attempt at heart-shaped pancakes for my family:

This is a great Valentine’s gift. Buy a view different heart balloons in different colors. Stick 2″ letter stickers on each balloon. Some cute phrases are, “Be Mine” and “Love You.” Add some twine so you can carry them in a bunch.

Bake one square and one round cake. Cut the round cake in half. Add the two halves of the round cake to the top of the square one. Frost and decorate!

Forgot to get a gift? Using a Sharpie, write a sweet message on a banana for your sweetie.

Check the rest of my Valentine’s DIY Pinterest board here.

Standard
blogging, Marketing, Social Media, Strategy

Top Ten Jamaican YouTubers you Should Know

After the success of my blog post: Top Seven Bloggers to Showcase your Brand, I decided to take a more in-depth look into the YouTube industry. This is my top ten list based on subscribers and the quality of the original content:

1. Andrew Trabass is not based in Jamaica but you would never know as his accent is straight “yahdie.” His blogs are original and hilarious! Trabass’s has over 284,081 subscribers and over 49,286,894 views on his channel.

He also has a personal v-log that showcases his day-to-day life. He’s a singer/songwriter and even sells t-shirts on his website.

 

2. With boy band looks and charisma, the YaadBwoys are the hottest “yahdies” on YouTube. They over 143,844 subscribers and over 14 million views!  These guys technically don’t live in Jamaica, (they are based in Florida) but the content produced is appealing to the Jamaican teen (girls) market.

3. JamaicanMakeUpArtist offers makeup tutorials and weave reviews. She hosts over 120,000 YouTube subscribers on and 1,393,935 views. She’s ranked in the Top 100 YouTubers on Social Blade. Great for beauty products and makeup brands.

4. See2TwinTwo are Jamaican twins who basically v-log about their lives. Even though they are all grown up, these young ladies would be great for the tween market. They have over 62,000 subscribers with over 4million views! Lots of tag and challenge videos.

5. Copping the Personal Achievement Award for Excellence in Blogging at the Caribbean Blog and Social Media awards last year, Dutty Berry has been an overnight success since he started posting his reviews of Tessanne on NBC’s “The Voice.” He hosts over 60,334 subscribers and has 4,984,166 views on YouTube. He’s currently the spokesperson for #NuhDuttyUpJamaica, a Jamaica Environment Trust public education initiative geared towards keeping coastal environments clean.

He’s also been nominated for YouthView Awards’ Favourite Break Out Celebrity of 2014.

5. Award winning Jamaican Video Blog of the Year in 2012, The Duke Powell Show is funny, authentic Jamaican content with over 49,375 subscribers and over 5 198 302 views.

Popularly known for his video that went viral: “The Pum Pum Tun Up!”

6. Bella Blair is a comedic actress who writes and produces a lot of her own content. She also has a show on RETV called Bella’s Bizarre World. She was recently appointed the brand ambassador for Cran Wata. She boasts over 36,141 subscribers with over 3,690,984 views.

7. With over 15,900 subscribers, Wally British is the rawest talent on the roster. Her unorthodox preaching keeps fans engaged and screaming for more. Subject matter is very adult, so best suited for the 18 years or older crowd.

British would be a great candidate for a public awareness campaign around sex education or any subject matter centered around sex and reproductive health.

8. A modern day Louise Bennett, Carla Moore was inspired to start a channel devoted to sharing her love for her country after going away to study. Just recently, Carla presented a competition sponsored by Jamaica Jazz and Blues requesting video submissions of their best Mariah Carey impression. The winner received a 3-day pass to the event.

With over 10, 463 subscribers, she would be a great spokesperson for anything Jamaica.

9. MakeupbyPetiteSue showcases mostly makeup tutorials and weave reviews. Interesting note, she doesn’t wear foundation! She has over 5,996 subscribers and over 110,201 views on YouTube.

10. Mamachell is a well-poised, sassy media personality and lifestyle blogger who talks about everything from Teen Wolf to the Kartel Murder Trial. She would be great for partnering with brands targeting the entertainment or travel/tourism industry.

Standard
Advertising, Marketing, Media, Social Media, Strategy

Why Traditional Media Still Matters

shutterstock_133538135

Courtesy of Shutterstock.com

Traditional media is still relevant and necessary, particularly in a market where the internet usage is still dodgy. According to The World Bank, only 37.8% of the Jamaican population have access to the internet which in comparison to the U.S. (84% of the population have access to the internet) shows that we are still pretty far behind.

Mobile is steadily following suit, according to the Planning Institute of Jamaica’s Economic and Social Survey released in 2013. Mobile broadband subscribers totaled 2.8 million by June 2013. (See article reference here)

Regardless of the increase in mobile penetration, most of the content produced is customized for the users’ experience. Which basically means most of the information is in sound bite form.

So in order for the viewer to get an in-depth story, they still need to tune in to their local news. Most people also still value media entities as reputable sources of information. Not to mention the amount of hours commuters spend listening to the radio daily.

Looking forward however, integration and creating valuable content that will resonate with the Jamaican consumer will become the key to success for the media industry. Awareness and presence will no longer be enough and brands will need to make interactions as personalized as possible.

You may have already noticed how many media houses and personalities heavily use social media. For example, ZJ Sparks has over 42,000 followers on Twitter (she won the 2014 Caribbean and Social Media Award for Best DJ on Social Media) and usually tweets during air time encouraging her Twitter followers to tune in.

The show NCB’s Capital Quest, is another great example of the integrative approach. NCB Capital Quest is a reality TV show about Small Medium Enterprise (SMEs) business owners competing for a chance to win an equity investment of up to 50 million dollars.

Social media icons appear on-screen throughout the show, reminding users to engage using the hashtag #NCBCapitalQuest. NBC’s Twitter account interacts with viewers as they share their views on social media during air time. Past episodes and more information about the show are posted on their website so viewers can watch again– keeping the brand “top of mind”– even after airtime.

Standard
Branding, Marketing, Social Media

When QR Code Marketing Works

In advertising, QR codes (otherwise known as Quick Response Codes) are the last thing that marketers want to use these days. Issues like: the scanner doesn’t work or issues with downloading the code reader are usually the main reasons why marketers shy away.

With the improvement of the smart phone technology, things could be looking up for QR codes. Here are a few instances where QR code marketing could be effective:

You optimize the user experience: Make the time to scan worth their while. For their Valentine’s Day Promotion, ATL Automotive  (Jamaica’s leading automotive group dealer) posted a simple black & white full-page press ad in the Observer, with a QR code and a “call-to-action” message: Scan your code for a chance to win tickets to see “Fifty Shades of Grey” on Valentine’s Day! #FiftyShadesofAudi

 

The idea that you can win a coveted ticket to the “most talked about movie of the year” has an air of excitement to it.

It has to add value: If the code is leading to a coupon, discount, a chance to win offer or a more in-depth insight into the brand then I say by all means use it. However, if your code is just leading to the home page of a website or your Facebook page, skip it.

Did I scan the code to for a chance to win the tickets? Unfortunately, I did not. They did post the code on their Instagram page and I typed in the url. It took me to a mailing list subscription.

However, the black and white ad also offered a hashtag, #50ShadesofAudi which encourages the conversation to continue on social media.

It suits the brand:  According to Mashable, “The QR Code was invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, and was originally designed to allow components to be scanned at high-speed.”

For ATL Automotive, which is a company who sells cars, the idea of using something  that was once used to track vehicles is poetic.

Christian Grey also mentions Audi in the book. Also poetic.

Alternatives to QR codes? SMS short codes, for one can be really effective. Do you think QR codes can work in advertising? Leave me your comments.

 

Standard
Branding

Two Reasons Domino’s Jamaica Online is Good for the Jamaican Market

xsmfg4vutfyvk0nyw8trWhen I lived in the US, I would order pizza online a lot because my phone service was so dodgy in the basement apartment where I lived. Just recently, Domino’s Jamaica launched their online ordering pizza service. This is good for the Jamaican market for two main reasons:

1. Ordering Ease. With the increase of mobile usage, more and more consumers are relying on their phones for even the simplest of tasks– including ordering their pizza. It’s a flexible, convenient and seamless way to navigate through the ordering process. No lines, no waiting for the phone to be answered.It enhances the customer experience and saves time. This is critical for customer-retention.

2. Competitors will get on board. If this is a success, (which it will be) more brands will want to get on board this online and delivery train.

Currently, the service is offered in two locations: Sovereign North and Hope Rd. There is no extra charge for delivery orders and you can pay with cash when the driver delivers the pizza. To order, you just go to the website www.dominos.com.jm , create a profile and log in to place your order.

Standard
blogging, Branding, PR, Social Media, Strategy

Top Seven JA Bloggers to Showcase Your Brand

With the Jamaican blogging community steadily growing and brands trying to find new and innovative ways to engage, marketers need to go beyond traditional media.

Here are a few of my favorite bloggers by category:

💚

A post shared by Natasha Lee-Duhaney (@natashaleeds) on

Fashion & Lifestyle

1. Natasha Leeds is a young, stylish fashionista who blogs about her fashion and natural hair journey. With over 16k followers on Instagram, she has the potential to reach a wide audience. Best for 16-25 yo. Great for fashion designers, retail and department stores, lifestyle and cultural events, natural hair and beauty products.

2. Natalia OH: is a mother of two who blogs about Fashion, DIYs and Lifestyle. Best for 25-40 yo target, Twitter Followers: 5k, Instagram Followers: 8k.  Lots of #OOTDs! Winner of the 2012 Jamaica Blog Awards for the Best Beauty and Fashion Blog and is a Gleaner Lifestyle contributor.

Best for fashion designers, retail and department stores, makeup and beauty retailers, restaurants, lifestyle and cultural events and lifestyle brands.

3. Lauren O Lauren has been around for long time (see previous post on our interview with Lauren O Lauren). She moved to the US couple of years ago but still has a strong following in Jamaica. Best for 18-30 yo hipster, Gen Y group.Talks a lot about weave! Twitter followers: 6k, Instagram: 7k. Over 5,000 subscribers on YouTube. Best for tech companies, fashion designers, lifestyle and beauty products and services, fashion and retail outlets. See her most viewed blog which has over 21,000 views.

4. On Orange Street: Lifestyle blog for the life and style of young Caribbean women. Co-founded by Afayah Pendergrast and Monique Kennedy. The content is vivacious! They blog about budgeting and career building. Won the 2014 Caribbean Blog & Social Award for Best Lifestyle Blog. Small following on social networks but there is potential for growth.

Best for banks and insurance companies, the automotive industry, fashion designers, boutique shops and furniture stores, lifestyle and cultural events and lifestyle brands.

5. Irie Diva: is lifestyle Jamaican blogger who writes about a variety of topics including recipes, hair and beauty products and cultural events.Oh and her munchkin!  Twitter Followers: 3k Instagram followers: 1k

Best for cultural and lifestyle events, ital/vegetarian products, natural hair and beauty products, travel and leisure, kids

 

Make Up 

6. Chunchi is a YouTuber who averages over 500 views per video. She vlogs mostly about her makeup skills and reviews beauty products both Jamaican and US based. Twitter Followers: 4k, Instagram Followers: 1k. She would be a great advocate for makeup and natural beauty products.

Raw food fiesta 💃🍜 carrot noodle salad with garlic sesame dressing. I think I'm in love (again). #raw #lunch

A post shared by Jessica Hylton-Leckie (@jessicainthekitchen) on

Food

7. Jessica in the Kitchen won 2014’s Caribbean Blog and Social Media Award for Best Food Blog. Creates innovative, vegetarian recipes fit to be in any food magazine. With beautiful imagery, this blog would be great to feature natural food and drink products. Twitter: 1.4k, Instagram: 1k

If you know any bloggers who you think should be featured, let me know! I’m always looking for new bloggers to follow!

Standard
Branding, PR, Social Media, Strategy

5 Trends Destined to Shape the Media this Year

Last month, myself and a few other marketers came together at a #MarketersMeetUp to discuss our forecasts for 2015. It was an interesting conversation that lead to predictions far beyond this year. These are a few that really stuck:

1. The use of Social Media Influencers.

While Facebook campaigns and viral videos are interesting and can garner likes and shares, they don’t always produce engagement that is long-lasting. With endorsements from social media influencers such as tv personalities, athletes, musicians, etc., brands can not only reach target audiences but can create long-lasting advocates who will willingly share their love for the brand.

Chris Gayle at the 2014 Miss Jamaica Universe Pageant

Had to take a selfie on stage! Lol

A post shared by KingGayle 👑 (@chrisgayle333) on

See the list below of top influencers in Jamaica by category by Twitter followers:

Sports-related: Usain Bolt (< 3.6mil), Chris Gayle (<1.9 mil), Lennox Lewis (<375,000), Yohan Blake (<300,000).

Music: Sean Paul (<1.2 mil), Tessanne Chin (<250,000), Mavado (< 200,000), Jah Cure (<190,000), Taurrus Riley (<160,000), Wayne Marshall (<100,000), Chronixx (<82,000), Protoje (<32,000)

TV Personalities: Miss Kitty (<100,000), Yendi Phillips (<60,000).

An endorsement in a tweet, Facebook post or Instagram post by these top accounts could create an impact.

2. Mobile Integration

With the invent of LoopJamaica.com and its seamless integration onto every new Digicel smartphone, having the latest news at your fingertips will allow brands to target audiences even when they are away from their computers. As mobile use continues to grow, brands will have another channel to tap into. Communication is now a two-pronged approach: stories about the brands and offerings tied into ads with the links to more information about products.

Gleaner and Observer are right behind. Both have apps available for download. Most recently, TeenAge Observer discontinued its printed publication and will now be exclusively online allowing for brands to tap into the Jamaican youth market. With the high cost of print media, the possibilities of curating content that will engage preteens and teens online is limitless.

3. Online influencing offline

With the success of Dutty Berry, a vlogger who inspired Jamaica to support Tessanne on her road to winning “The Voice” and more recently Bella Blair, brands will feel compelled to utilize these personalities to become ambassadors. The real value in their presence is that they are already engaging online, have a strong fan base and are reaching the audience in a way that traditional media sometimes doesn’t. Bella Blair for example, has a YouTube channel with over 35,000 subscribers and within the past year, received her own show called, “Bella’s Bizarre World” on RETV. Bella is creating content that is fresh, young and different but still appealing to a wide audience. Check out Bella in the new 2015 Cran Wata Ad:

Cran Wata Bella TV Ad

Check out the video that inspired the TV Ad 

4. Mobile Dominance

Its been in discussion for years and now it seems to be on the “tips of the tongues” of many folks, particularly as the rise of mobile usage and telecoms are determined to sell phones and data plans. Websites will have to be designed for mobile as you will lose the interest of readers in a second. Mobile e-commerce is also a forecast for 2015.

5. Blogger Nation

With the success of the Caribbean Blog and Social Media Awards late last year, brands witnessed the possibilities of using bloggers to create content around their messages and offerings. As bloggers continue to grow their audiences and create content that is personal and inspiring–brands will want to get on board.

Here’s Irie Dawta’s Orange Chicken recipe featuring Tru-Juice

Standard