International Women’s Day is a day to acknowledge the struggle for gender equality ,as well as, celebrate the achievements of women to society.
Although a global initiative, a local brand is doing what it can to commemorate the day. The very Jamaican and traditional alcoholic brand, Sangster’s Jamaica Rum Cream, is putting a “spin on things” and calling for women in Jamaica to acknowledge and celebrate the women they admire in their latest campaign, “Redefine Sisterhood.”
When you post a picture of a woman you respect or admire using the hashtag #SupportOurSisters on you social networks throughout the month of March (Facebook, Twitter or Instagram), Sangster’s Jamaica Rum Cream will donate $JA100 to Women’s Inc., a local organization which offers a safe haven for women who have been affected by rape, incest and/or sexual harassment.
You can also show your support when you purchase a 750ml bottle at PriceSmart or HiLo Supermarkets island-wide.