Branding, Marketing, Social Media, Strategy

Things I Learned from “Creating Winning Social Media Strategies”, Day 2

635987909554348478191657497_social-media-illoDay 2 had a much more in depth breakdown of creating winning social media strategies and there are several things I can share about what I learned but for me the mainstays were the following:

Create a compelling story: When thinking about your content strategy bear in mind that people appeal to positive, compelling stories. Make sure to think of the post as a conversation between the brand the customer. Speak in the voice of the brand– a voice that speaks to its personality and in the way that they can understand. This sets you apart from the noise and helps to build the brand’s story.

Best Times to Post: Now depending on the content you can determine what the best time to post for each platform. However, the times that people are most likely to see your posts are:

Twitter 12-3 pm Monday-Friday, 5-6 pm Wednesday

Facebook: 12-1pm Saturday-Sunday, 3-4pm Wednesday, 1-4pm Thursday-Friday

Instagram: Anytime Monday-Thursday, except between 3-4pm

What works in Jamaica: Jamaica is a special place with its own culture and sayings. With that said be sure to play on the few things that appeal to the Jamaican audience, which are  are culturally relevant like for example, sports–which is very important to the average Jamaican.

If you want to learn more about social media and how to create a winning strategy, I highly recommend this course. It goes into detail which is quite helpful.

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Branding, PR, Social Media

My Personal View: Three Mistakes Malahoo Made

A couple of weeks ago, Marlene Malahoo Forte, current Attorney General of Jamaica and Member of Parliament for  St. James, West Central posted on Twitter that she considered the Embassy flying the rainbow flag at half mast, disrespectful to Jamaica. See the original tweet below:

malahoo-tweet-loopNow this tweet leaves much to interpretation but what we can take from it is that because there is an archaic law against buggery, the U.S. Embassy should not in any way promote the LGBT community, which the rainbow flag represents. For the record, the U.S. Embassy was flying this flag to show solidarity for the people who lost their lives in the Orlando shooting where 49 people died and 53 injured.

We can argue if this argument is valid or not depending on where you stand with gay rights, etc. but that’s not the point of this post.

She went further to post this tweet on June 19th after the backlash she received for the first tweet:

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Here’s what we can learn from Malahoo’s mistakes:

  1. Be aware of online reputation management: As a dignitary or person in a high-profile position, its important to recognise a thing called online reputation management. This is where you monitor and manage you reputation in the online space. It’s fine to have a personal opinion but to broadcast that opinion to your 1,600 followers is not necessarily the way to go.
  2. Have one account: Malahoo currently has two social media accounts. One that is for her “personal views” and one that seems to represent her professional. However, she’s using both in the same way so its not really clear which is which. Doesn’t matter which account you tweet from Malahoo, you will still be judged accordingly.
  3. Have a crisis communication plan: If you do mess up, make sure to have a plan in place. The best way to handle it is to respond to each comment with an explanation and apology.
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Marketing, Social Media, Strategy

Things I learned from “Creating Winning SM Strategies” Seminar, Day 1

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The world of social media is constantly changing and if you don’t try to keep up, you will get lost in the dust. To keep abreast of the latest technologies and also learn more about how we do social media in the Caribbean, I decided to take Carimac’s “Creating Winning Social Media Strategies” by Ross Sheil.

Ross Sheil, former Digital Manager at Digicel Group, has years of experience in the field of social media marketing as it relates to the Caribbean and is very influential on twitter, with some of his work trending on the social network. He even won a Caribbean Addy award for best social media campaign in 2015.

With that being said, I made sure to take a front seat of his class to make sure I didn’t miss anything. I went in of course expecting to know most of the stuff but surprisingly, I learned a few things!

Here is what I learned Day One of the seminar:

Boost Posts a Must for Facebook: With Facebook changing its algorithm and Instagram and Twitter following suit, to to get fans to see your posts you have to boost them. Now I thought that this was an “urban legend” but it is in fact now a mainstay for getting social media engagement on all platforms.

WhatsApp is Big: Mark Zuckerberg said, “Messaging is one of the few things people do more of than social Networking”. Now marketers don’t use it because it is not easy to track, but customers value it because its convenient to use. When we think of social media, WhatsApp doesn’t always come to mind but it is a great tool to get the message out there as people use it more often than other social platforms.

Mobile is a Dominant channel: Now I had forecasted mobile as being a trend from 2015 (Check out my post, 5 Trends Destined to Shape the Media this Year in 2015) but didn’t have the stats to back up  my claims. Based on statistics offered from Digicel, smartphone users spend on average 3.8 hours a day in Jamaica. According to Ross, that’s one day a week! Ross also mentioned that 50% of Digicel’s mobile users in Jamaica are using data plans.

Brand Advocates are Your Marketing Team: Your most passionate fans can become the best brand advocates one can have. By tapping into them as a resource it will make them feel like members of the team. More people respect and respond to tweets about brands from their friends than tweets from the actual brand itself.

Use Active Voice vs. Passive Voice: Acting voice is where subject does something and the passive voice is when the subject is acted upon by the verb. This one resonated with me as I’ve been accused of writing in the passive voice before so it’s something I can definitely learn from. Using the active voice is just a simpler, more direct way of communicating. Which works best for social.

More about Giving with a Touch of Buy our Stuff: Creating a winning content strategy you can’t just focus on getting customers to buy your product, you have to share tips on how to make people’s lives better from the brands area of expertise coupled with topics that both the brand and customer would be interested in reading.

There are a lot more tips I learned but can’t share everything. If you want to learn more, take the course. Will share Day 2 tomorrow!

 

 

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