Good design is so important in getting the right audience to flock to your brand. Great design induces brand loyalty and affects the subconscious. It’s a lot more important than a lot of marketers realize.
I really would love to raise the standard of design in general for social media in Jamaica. I think it can be done. I see it in these pages. So let’s get into it:
- @Bijoux_ja is a mood. The luxury is finite on this page. But it still has the ability to be authentically Jamaican. I don’t know how they do what they do but I love it. You should follow them just for the aesthetic. It’s a must.
- @Swizzbeads The editing might throw you off but that’s what makes their page so unique. Not to mention the detail to the styling. The model seems to take her swizz beads everywhere. Makes us want to go too.
- @summerhouseja From the teasers to the attention to details, this page is an aesthetic. The images are inviting and it really makes you want to go. I’m not a fan of grids but I think this was a perfect way to launch the restaurant and spark interest. The content is also great. The way they gave you insight into the concept was very well thought out.
- @jaejolly This carefully curated feed is on point! They focus on creating an aesthetic and switch up between models poses and swimsuits images. The brightly colored swimsuits pop off the page and the whole island vibe got us wanting to live in the jungle. 10/10 would recommend!
- @maxiestores They make the effort to really curate their feed. It always has a theme! It might be red theme or a blue theme but its so seamless. I live for it!
- @chillitosjamexican I don’t know who their agency is but they look like they have one. Those images are taken with lighting and symmetry in mind. It targets the Millennials well with just a touch of humor to keep you wanting more.
- @cafeblueja Last but certainly not least Cafe Blue is one of my faves! It’s so authentically Jamaican and they are always doing fun to stuff to spark interest from their audience.
- @kayainc It’s all about the green! This carefully curated feed showcases the offerings of the dispensary Kaya Inc. It also give you developments in the cannabis industry.
Well those are the list of my favorite brands to follow on instagram. If there any other that have a great aesthetic: careful placement of photos, great photos and a thought behind it let me know. What makes a great instagram feed? Let me know.
Please don’t tell me about personal accounts. I want to know about brands only. I might do one for personal accounts soon. Let me know if you’re interested in reading that one! Don’t forget to follow me on instagram at @kesigardner
From the desk of the storyteller 
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