So someone called me a social media snob the other day, and I’m not arguing. I like an aesthetically-pleasing feed.
Honestly though, I’m tired of the DMs from people asking me how they can get their feed looking good. This is very valuable top-secret information that I’m sharing with you (no it’s really not you can find it on the internet but i’m tired of the DMs guys…)
So you can get an Instagram husband to take pictures of you with a DSLR but most people use an iPhone and it works perfectly fine. If you don’t have someone to take pictures of you, you can get a tripod to set up your camera.
If you don’t have a lot of time to take pictures (like I do), you can try the following:
Free Stock images: UnSplash, Pixabay,Pexels. So although I am a content creator, some of the images on my feed aren’t mine. Yes, some of the images I get from free stock sites that match my aesthetic. You don’t have to credit the photographers based on the license but they always appreciate it when you do. These images are copyright free. If you do decide to use someone else’s images, please get permission and credit them.
So once, you have your photos, you can mix them with quotes. I use a free tool called Canva . This is a great because there are templates you can use. There really isn’t any excuse as to why your feed can’t be off-the-chain.
Preview: Now die-hard social media people will know this app but for those of you are new and want to step up your game, it allows you to load your images and curate your feed. They also have a stock of free photos to choose from. This allows you pre-plan what your feed is going to look like.
So the idea is to seek balance and symmetry through colour. Choose images that are the same tone and match each other (but it ultimately depends what you’re looking for)
And you can use HootSuite to schedule and it’s free! I post in threes to keep my grid perfect. I’m also OCD, so I will delete something if I feel it doesn’t match my aesthetic.
Yes, I think we still have a long way to go in terms of drone photography, especially since Jamaica’s landscape although mountainous is not that diverse in colour scheme. Here are a few Jamaican drone photographers that have really caught my eye. Who’s your fave? Drop the link below.
Starting the year off (Yes I know it’s March) with some Instagram accounts you MUST follow in 2019. Tired of the same boring content? Why not step out of your comfort zone and check out some content creators that are doing some interesting things.
We predicted micro-influencers becoming more popular this year and so I picked a few I think have the potential to grow their following. It’s a modge podge but we’re here for the aesthetic.
The buzz was alive this year for International Women’s Day as people were eager to share their thoughts on this year’s theme #BalanceForBetter. Some people acknowledged the true meaning of gender balance but others had their own agenda. Here are my top picks for IG posts for International Women’s Day:
Were there any International Women’s Day posts that you thought were really creative and fitting? Send me the link.
There are a few social media trends I’m predicting for 2019. Here goes:
Using influencers is nothing new to the game, yet marketing companies tend to go for the same 5-6 influencers thinking that will reap rewards because of their large following. What is happening in the market is because these influencers are spitting out product driven messages, sometimes daily, followers are not responding as well because it’s just too much. Here’s where the idea of micro-influencers comes in, by using influential people who are aligned with your niche market, you can have a deeper connection with your target audience. These micro-influencers may have 10,000 followers or less but the people who follow them are much more interested in what they have to say.
I don’t know if it’s because social media is taking over our lives but the expectation from consumers has become so high that if they message a company on social media, they expect a response in real-time. It’s just the world we live in – no one has the time to wait. People want their problems solved and their needs met, now. Companies will now have to pay someone to cover their customer service queries 24hours a day. It is no longer an option.
We saw how IG stories prompted Facebook to incorporate stories into its platform. The use of stories has allowed brands to connect in a meaningful way with polls and actual stories related to their products. These stories will now have to be more interesting and thought-provoking to encourage a response from viewers. It will also have to be interesting enough for them to go to the page and like and interact with your latest post.
Personal branding aligned with the business
Particularly with smaller businesses, you will see the benefit of humanizing the head of the company to help elevate the brand. This isn’t new in the world of PR but it certainly helps to create a personal brand online for a CEO. (I’ve been saying this for years) It has worked wonders for the likes of Josh Altman, Steve Bartlett, Grant Cardone and Gary Vaynerchuk. This tactic has taken the form of webinars, podcasts and even YouTube channels. By humanizing the face of the brand, it brings people closer. People buy from who they like and trust.
Video is still paramount
According to research by Wyzowl, 97% of marketers say that video has helped increase user understanding of their product or service, and 76% indicated that it has helped increase web traffic and sales. Video isn’t going away anytime soon but brands who haven’t been paying attention to it before will now hop on board as they see the value and importance of it.
I have outlined the Must haves for Instagram going into 2019 here